Make sure you choose a name that works for your business. Try and keep the name simple, clean and catchy. If the name you pick isn’t available don’t try tweaking the name just to make it work. When a domain says it’s “available” it doesn’t necessarily mean that is. A domain being available can mean that you can register it right then and there or that it has a price that you’d have to be willing to pay. Don’t get your heart set on a name only to find out it’s not for sale, try and keep your options open during the naming process. Your website should be simple and really user...

A business puts a lot of time and effort into developing a logo. They agonize over every line and every color, knowing that each letter, each brushstroke, layers in a new level of meaning. Some businesses go through this process, create something which they take a great deal of pride in and then let themselves be content to print it on a business card, load it as a website header and then leave the rest to fate. The fact is though, if a company wants to cross the threshold from being just a business into becoming a brand, visibility is essential. Here are a few ways to get your logo off the paper and...

Generating search engine traffic can be challenging, especially when the web is filled with out of date data. So instead of racking your brain over engine traffic, let’s look at other ways to generate traffic to your website. Viral marketing campaigns are a good alternative because they generate a hug amount of buzz and brand awareness. Search Engine Optimization can help you generate that buzz about your brand but there is a right way and a wrong way to go about it. There is lots of bad advice out there on the web that can lead to getting your site banned; talk about being counter productive. ...

Have you ever wondered why your competitor’s business is getting more recognition than yours? It might be because their business is more memorable. Your competitor might be doing a better job with their branding and marketing. So what’s branding and why should it be important to you? Branding is the process of creating a unique name and image for your business in your clients mind. This can be done through advertising campaigns with a consistent theme that reach out to your clients and retain them as loyal customers. For example if you are out running errands you realize that you need a card...

It’s humorous to think of something that’s only been around for roughly a year and a half could be looked at as being “old”, but with the break-neck speeds of the current technology boom we’re in, and the new thirst for online information consumption, anything that’s been seen by almost 2.5 million viewers can very well be considered yesterday’s news. But every once and a while something resurfaces and makes you take a second look – like the below video. Now if you haven’t already seen this (which is probably unlikely), watch it again and digest the...