A business puts a lot of time and effort into developing a logo. They agonize over every line and every color, knowing that each letter, each brushstroke, layers in a new level of meaning. Some businesses go through this process, create something which they take a great deal of pride in and then let themselves be content to print it on a business card, load it as a website header and then leave the rest to fate. The fact is though, if a company wants to cross the threshold from being just a business into becoming a brand, visibility is essential. Here are a few ways to get your logo off the paper and...

Have you ever wondered why your competitor’s business is getting more recognition than yours? It might be because their business is more memorable. Your competitor might be doing a better job with their branding and marketing. So what’s branding and why should it be important to you? Branding is the process of creating a unique name and image for your business in your clients mind. This can be done through advertising campaigns with a consistent theme that reach out to your clients and retain them as loyal customers. For example if you are out running errands you realize that you need a card...