Have you ever wondered why your competitor’s business is getting more recognition than yours? It might be because their business is more memorable. Your competitor might be doing a better job with their branding and marketing. So what’s branding and why should it be important to you? Branding is the process of creating a unique name and image for your business in your clients mind. This can be done through advertising campaigns with a consistent theme that reach out to your clients and retain them as loyal customers. For example if you are out running errands you realize that you need a card...

A great start up business starts with a great name. You want it to be memorable and to be a little quirky. Here are some tips to use when trying to come up with the perfect name: Brainstorming is a great way to get a lot of ideas out there at once. Try and think about how you want people to react to your company name when they here it and then write down those feelings on paper. Then spend some time putting those feelings into categories separated by their primary meeting. Now that you have all of your feelings, try and relate them to words or phrases that match up. Scouring the thesaurus...