A great start up business starts with a great name. You want it to be memorable and to be a little quirky. Here are some tips to use when trying to come up with the perfect name: Brainstorming is a great way to get a lot of ideas out there at once. Try and think about how you want people to react to your company name when they here it and then write down those feelings on paper. Then spend some time putting those feelings into categories separated by their primary meeting. Now that you have all of your feelings, try and relate them to words or phrases that match up. Scouring the thesaurus...

Your logo doesn’t necessarily need to say what your company does. For example if you own a restaurant you don’t need to have a plate of food or if you are a dentist, a giant tooth doesn’t have to be your logo either. You don’t have to pick an item that directly relates to your business. For example the Apple logo isn’t a computer, the Motorola logo isn’t a phone, and the Ford logo isn’t a car. Not every logo needs to have a mark. Your logo could just be a professional logotype that can help classify your business. Keep in mind that the design process is a two way street. Make...